Skip to Content

Communications and Marketing

Points of Pride

Points of pride are an important part of our messaging. They are indicators of success that help to validate our key attributes and benefits. 

Points of pride begin with specific rankings, facts or statistics about the university — but they don't end there. To develop benefit-driven messages, we need to remember that rankings and statistics are not "the thing": What matters is not a numeric ranking or the dollar amount of a grant, but what the ranking or grant says about the university — i.e., that we are innovative in our research efforts, that our work has impact in the community and that our programs are academically rigorous.

Using Points of Pride in Communications

Points of pride have an important role in messaging, and each relates back to one or more of our three brand pillars. 

Pillar I: Academic and Research Excellence
Create innovative models of learning and research that uphold the highest standards

Pillar 2: Superior Student Experience
United by a welcoming and intellectually stimulating student experience

Pillar 3: Economic and Social Impact
Driving entrepreneurship and visionary leadership in a thriving capital city, surrounded by opportunity

 

Points of Pride

 

 

 


Challenge the conventional. Create the exceptional. No Limits.