Education

Ed.D., University of Northern Colorado
M.S., Western Illinois University
B.A., Truman State University
A.A., Jefferson College

Background

Matthew T. Brown is associate dean for faculty and staff affairs and professor in the College of Hospitality, Retail and Sport Management. Appointed associate dean in July 2025, he provides oversight for faculty and staff affairs, including tenure and promotion processes, human resources and graduate education. Brown has been a member of the USC faculty since 2005 and previously served for more than a decade as chair of the David and Nicole Tepper Department of Sport and Entertainment Management. He has also held multiple interim leadership roles, including interim dean of the college and interim director of the School of Hospitality and Tourism Management. A scholar of sport business and finance, Brown has published extensively in leading academic journals and is the coauthor of multiple editions of Financial Management in the Sport Industry.

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In the Media

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2023

• Sports business education: 'Family Affair': Sports Business Journal

2020

• University to Get Apple Store Run by Students: U.S. News & World Report
• Panthers owner Tepper gifts over $567K in scholarships to University of South Carolina: NFL.com

Honors / Awards

• 2018 Garth Paton Distinguished Service Award, North American Society for Sport Management

Research

• Sport finance
• Sport business management
• Facility funding
• Economic impact

Teaching

• SPTE 201 – Introduction to Sport Management
• SPTE 440 – Sport and Entertainment Business and Finance
• SPTE 790 – Sport and Entertainment Finance

Books

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2021). Financial management in the sport industry (3rd ed.). Routledge.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2016). Financial management in the sport industry (2nd ed.). Holcomb Hathaway.

Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2010). Financial management in the sport industry. Holcomb Hathaway.

Brown, M. T. (Ed.). (2000). Financial administration of sport facilities and programs. Anthology Pro.

Research Publications

Gong, H., Watanabe, N. M., Soebbing, B., Brown, M. T., & Nagel, M. S. (2022). Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players. Sport Management Review, 25(3), 546-566. https://doi.org/10.1080/14413523.2021.1970972

Gong, H., Watanabe, N. M., Soebbing, B., Brown, M. T., & Nagel, M. S. (2021). Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach. Journal of Sport Management, 35(3), 254-265. https://doi.org/10.1123/jsm.2020-0274

Evans, K., Shapiro, S., & Brown, M. T. (2020). External congruence factors contributing to sport sponsorship recall in pest control, pizza, and apparel categories. International Journal of Sport Management, 21(2), 131-150.

Horne, E., & Brown, M. T. (2019). The retention of adult sport participants: The challenge of player ratings. Journal of Applied Sport Management, 11(1), 24-35. https://doi.org/10.18666/JASM-2019-V11-I1-9226

Gong, H., Watanabe, N. M., Brown, M. T., & Nagel, M. S. (2019). The impact of the Chinese Basketball Association’s Asian-born player policy on competitive balance. Journal of Global Sport Management, 4(2), 128-148. https://doi.org/10.1080/24704067.2018.1537679

Koesters, T. C., Nagel, M. S., & Brown, M. T. (2017). Defending your sponsorship: The outlawing of 'Paid Patriotism.' Sport Marketing Quarterly, 26, 121-124.

Blair, J., Titlebaum, P., Brown, M. T., & Dick, R. (2016). Learn what the luxury suite customer wants. Applied Research in Coaching and Athletics Annual, 31, 224-248.

Koesters, T. C., Brown, M. T., and Grady, J. (2015). You agreed to what? Implications of past agreements between donors and athletic support groups. Sport Marketing Quarterly, 24, 67-69. 

Bernthal, M. J., Koesters, T. C., Ballouli, K., & Brown, M. T. (2015). Motivations and fan engagement related to professional bass fishing spectatorship. Sport Marketing Quarterly, 24, 6-18. 

Brown, M. T., & Koesters, T. (2014). Beware of flying hotdogs: Inherent or unreasonable risks? Sport Marketing Quarterly, 23, 47-49.

Titlebaum, P., Gillentine, A., Brown, M. T., Miller, J., Koesters, T., & D'Amico, J. (2014). Sponsorship activation in professional sport. International Journal of Sport Management, 15(2), 239-256. 

Professional Affiliations

• Music and Entertainment Industry Educators Association
• North American Association of Sports Economists
• North American Society for Sport Management

Consulting Experiences

• Center for Exhibition Industry Research
• Columbia Inferno
• Moore & Van Allen PLLC
• Patriots Point Naval & Maritime Museum
• South Carolina National Heritage Corridor